Cassandra Selbach has been promoted to the newly-created position of executive vice president and chief evangelist of Valley Electric Association, VEA CEO Thomas Husted announced.
“Cassandra’s work in our community and with our ambassador program has been instrumental in helping VEA connect with people in all the communities we serve,” Husted said in a statement. “As our cooperative evolves, we see the need to do even more community building in our service area and beyond. Cassandra is uniquely qualified to lead that effort,” said Husted.
In addition, Deanna Greene has been assigned as the interim supervisor of community relations, Husted said.
Previously, Greene had served as customer service supervisor.
Greene, along with Community Relations Representative Ryan Muccio, will assist the community relations department in achieving VEA’s vision.
“VEA’s ability to dream, think ahead, embrace change and technology, and manage our physical assets has positioned the Valley brand of companies with a competitive advantage in capitalizing on a broad scope of opportunities – opportunities that continue to surface daily,” Husted said.
“It should also be recognized, however, that the ability to conceptualize and build relationships is just as important as managing the physical assets,” he said. “After all, it’s not about us – it’s about our members. Concern for community is one of the seven cooperative principles by which we live.”
A native of Amargosa Valley, Selbach has worked in marketing and community relations for VEA since 2014, where she has been instrumental in developing the cooperative’s Ambassador Program.
Before joining VEA, she was executive director of the Nye County Regional Economic Development Authority.
In leading VEA’s community relations, Selbach will be responsible for efforts that focus on cultivating stronger community partnerships and building support for the cooperative, its vision, its brand, and its programs, Husted said.
“These efforts will further position the Valley brand of companies favorably in the community and will create opportunities for the cooperative,” he said.
Selbach said: “I look forward to doing even more to share our authentic and inspiring story and creating relationships based on transparency and open communication.”
At a glance
Valley Electric Association Inc. (VEA) is a member-owned nonprofit electric utility headquartered in Pahrump.
While VEA started as a small rural electric utility in 1965, the company now provides electric service to more than 45,000 people within a vast 6,800-square-mile service area located primarily along the California-Nevada line, with the majority in Nevada.
Valley Communications Association (VCA), a wholly owned subsidiary of VEA, began proving high-speed communications to our member-owners in the spring of 2016.
VCA is a partner in the long-haul fiber-optic network between Las Vegas and Reno and expanded into VoIP, IPTV, SmartHome and I.T. services in 2017. Long-term, VCA’s goal is to help bring modern broadband to rural communities of Nevada.
VEA’s service area stretches from Sandy Valley, southwest of Las Vegas, more than 250 miles northwest to Fish Lake Valley in Esmeralda County.