80°F
weather icon Clear

Pahrump works to attract additional Canadian visitors

Updated April 5, 2018 - 3:43 pm

Representatives from the town of Pahrump made their way to Canada in the first half of March on a mission to attract new visitation to the local area.

The Pahrump representatives traveled alongside the Nevada Division of Tourism, commonly known as TravelNevada, in March, to Calgary and Vancouver to spread the message of what Pahrump has to offer visitors from the Canadian cities to members of the travel trade sector.

“Canada is a market that is hungry for Southern Nevada information,” said Arlette Ledbetter, the town of Pahrump’s tourism director, in an email. “This market is looking for new experiences to include with their Las Vegas itineraries.”

The number of foreign tourists staying in the Las Vegas area has stayed roughly the same over the past few years.

The Las Vegas Convention and Visitors Authority tracked foreign visitation at 19 percent of the visitors’ pool that stayed in Las Vegas in 2016.

Those numbers are not broken out by country but paint a general picture of international travel as a whole to Southern Nevada. The overall percentage of foreign travelers coming to Las Vegas has been between 16 and 19 percent of the entire visitors’ pool of travelers heading to Las Vegas, between 2012 and 2016.

TravelNevada went on the Canadian trade mission with the idea to spread information on what it refers to as the Silver Trails region, which includes Pahrump. Representatives from TravelNevada also presented information to 50 agents about other rural parts of Nevada as well.

“We are represented well by TravelNevada in every global location and by the many TravelNevada representatives,” Ledbetter said. “TravelNevada is an excellent partner for all rural communities, including our Pahrump destination.”

This isn’t the first time the town has gone on a sales mission. Ledbetter said the town of Pahrump typically goes on two to four sales missions annually.

“It is an economical way to approach the trade for any budget,” she said.

The town is planning a trip to the Vancouver area to call on consumers. Ledbetter said the town’s tourism division is planning to visit the British Columbia associations, which have expressed interest in getting more information on Pahrump and the Silver Trails area of Nevada.

“Additionally, we will follow up with the tour operators and agents,” Ledbetter said.

Canada isn’t the only target when it comes to attracting international visitors to the Pahrump area.

“All international travelers are this destinations market, but I would say it’s ever-changing,” Ledbetter said. “We have many travelers from the United Kingdom, Germany, Australia and more.”

The predominance has been the Chinese market, which TravelNevada has been instrumental in helping grow.

“Canada has always been a large portion of our RV market in regard to the snowbird business,” Ledbetter said.

Contact reporter Jeffrey Meehan at jmeehan@pvtimes.com

Don't miss the big stories. Like us on Facebook.
THE LATEST
Pahrump Valley crowns state rodeo champions

Another year, another state champion for the Pahrump Valley High School Rodeo Club. This time it was Garrett Jepson, who captured the team roping title at the state high school finals that began June 11 in Alamo.

In Season: Look no further than goji berries for an exotic perennial edible that loves the heat

Every year in my garden, I strive to plant more and more edible perennials. The ability to plant once and have an increased harvest year after year makes perennials worth their weight in gold to me. Spending less time on maintenance allows for more time to devote to other chores on my little farm. The goji berry bush is one of my favorites in this class.

Multiple fireworks shows to light up Nye County communities

With the COVID-19 pandemic causing so much disruption to daily life and the public gatherings that bring everyone together, residents all across Nye County will undoubtedly be delighted to learn that the annual fireworks shows across the county have not been canceled and will go ahead as planned this Independence Day.

Nevada Humanities moves exhibitions series online

As part of the ongoing Nevada Humanities Exhibition Series, a new exhibition, “Colors of the West: Youth Art from the 2020 National Cowboy Poetry Gathering,” opened online June 4 at nevadahumanities.org and will be on display as a virtual gallery indefinitely.

Good crowd welcomes racing back to Pahrump Valley Speedway

An overflow crowd and a full roster of drivers — taking COVID-19 restrictions into account — greeted the return of racing to Pahrump Valley Speedway on Saturday night.

In Season: Turning your pesky weed problem into garden gold

One of the most common questions posed in my gardening club every spring is, “How do I get rid of weeds?” It seems everyone is looking for a magical spray that they only need to use once, and the weeds will never return. Such a spray does not exist.

Nye County Courthouse No. 2 on endangered list

From downtown Las Vegas to the state’s wilderness, Nevada’s history is in danger, and Preserve Nevada, Nevada’s oldest statewide historic preservation organization, has named its 11 Most Endangered Places in Nevada for 2020.