84°F
weather icon Clear

Halloween spending projected at $9 billion

Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season.

According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.

Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities this year.

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year,” federation President and CEO Matthew Shay said in a news release. “Retailers are stocking up to supply children, pets and adults with their favorite decorations, candy and costumes for the season.”

According to the survey, consumers plan to spend $3.2 billion on costumes (purchased by 68 percent of Halloween shoppers), $2.7 billion on decorations (74 percent), $2.6 billion on candy (95 percent) and $400 million on greeting cards (35 percent).

Among Halloween celebrants, 70 percent plan to hand out candy, 50 percent will decorate their home or yard, 48 percent will wear costumes, 45 percent will carve a pumpkin, 32 percent will throw or attend a party, 30 percent will take their children trick-or-treating, 21 percent will visit a haunted house and 18 percent will dress pets in costumes.

Pet costumes continue to gain popularity, with nearly 20 percent of celebrants planning to dress their pets in costumes this year up from last year’s 16 percent.

“One of the biggest trends this year is the growth of spending on pet costumes,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “Out of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys.”

When looking for inspiration for the perfect costume, 35 percent of consumers will look online, 29 percent will look in stores, 19 percent will ask friends and family, 19 percent will look to Pinterest and 16 percent will look to Facebook; 16 percent will be influenced by pop culture and 15 percent by YouTube.

For buying costumes and other Halloween supplies, 45 percent of shoppers will visit discount stores and 35 percent will go to a specialty Halloween store or costume store.

In addition, 25 percent will visit department stores, 24 percent will buy online and 24 percent in grocery/supermarket stores.

Don't miss the big stories. Like us on Facebook.
THE LATEST
Opportunity opens for young adults seeking high-tech careers in Nevada

Recent high school graduates, high school students that are at least 18 and post-secondary students in Nevada dreaming big of entering careers in some of state’s emerging industries could get a chance to meet the people already living the reality in sectors such as mining, urban farming, advanced manufacturing and other fields.

Nye County District Attorney’s Report

Editor’s note: The Nye County District Attorney’s Report is provided by the office of DA Chris Arabia. Plans call for it to be provided on a monthly basis as the information becomes available. Duplicate names represent separate cases.

Reward for info on pool vandalism in Pahrump

A $500 reward is in place for information leading to the arrest and prosecution of the person/people responsible for vandalism that closed Pahrump’s Community Swimming Pool for four days starting on Independence Day, a government official said Wednesday.

California Lottery

No one matched all five numbers and the mega number in the Wednesday, July 10 drawing of the California Super Lotto. The next jackpot will be at least $61 million.

Possible earthquake link in Pahrump man’s death

The death of a Pahrump resident may be related to an earthquake last week near Ridgecrest, California, according to the Nye County Sheriff’s Office.

Back to School Health Fair set for new location in Pahrump

It may seem as if the summer vacation for Nye County students has only just begun but, with just one month left until children head back to their academic pursuits, it is already time for parents to begin readying their students for the return to school.