66°F
weather icon Clear

Halloween spending projected at $9 billion

Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season.

According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.

Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities this year.

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year,” federation President and CEO Matthew Shay said in a news release. “Retailers are stocking up to supply children, pets and adults with their favorite decorations, candy and costumes for the season.”

According to the survey, consumers plan to spend $3.2 billion on costumes (purchased by 68 percent of Halloween shoppers), $2.7 billion on decorations (74 percent), $2.6 billion on candy (95 percent) and $400 million on greeting cards (35 percent).

Among Halloween celebrants, 70 percent plan to hand out candy, 50 percent will decorate their home or yard, 48 percent will wear costumes, 45 percent will carve a pumpkin, 32 percent will throw or attend a party, 30 percent will take their children trick-or-treating, 21 percent will visit a haunted house and 18 percent will dress pets in costumes.

Pet costumes continue to gain popularity, with nearly 20 percent of celebrants planning to dress their pets in costumes this year up from last year’s 16 percent.

“One of the biggest trends this year is the growth of spending on pet costumes,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “Out of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys.”

When looking for inspiration for the perfect costume, 35 percent of consumers will look online, 29 percent will look in stores, 19 percent will ask friends and family, 19 percent will look to Pinterest and 16 percent will look to Facebook; 16 percent will be influenced by pop culture and 15 percent by YouTube.

For buying costumes and other Halloween supplies, 45 percent of shoppers will visit discount stores and 35 percent will go to a specialty Halloween store or costume store.

In addition, 25 percent will visit department stores, 24 percent will buy online and 24 percent in grocery/supermarket stores.

Don't miss the big stories. Like us on Facebook.
THE LATEST
NyE Communities Coalition to host event

Carotid artery disease is a very serious medical condition, as it can block the flow of blood to one’s brain, causing a possible stroke.

Realtors association has a new name

The Greater Las Vegas Association of Realtors, which has members in Pahrump and Las Vegas, has officially shortened its name to Las Vegas Realtors.

Travel Nevada marketing chief promoted

The Nevada Department of Tourism and Cultural Affairs promoted Travel Nevada Chief Marketing Officer Mary Ellen Kawchack to deputy director of the Nevada Department of Tourism and Cultural Affairs.

Valley Electric Association Inc. hosts Candidate’s Night

Valley Electric Association Inc. member-owners looking to learn more about candidates vying for Valley Electric Association’s board seats up for election in the spring can attend an event at the co-op’s conference center.

California Lottery

No one matched all five numbers and the mega number in the Saturday, Feb. 15 drawing of the California Super Lotto. The next jackpot will be at least $9 million.

Poll: Health care top issue for Nevada women over 50

Health care is the top issue for many Nevada women who are 50 years old and older, according to a new poll commissioned by the American Association of Retired Persons.

Suspect arrested after domestic dispute

Nye County Sheriff’s Office deputies performed a forced entry into a Canyon Street home following reports of a domestic disturbance in progress.