78°F
weather icon Clear

Officials discuss launching water conservation marketing

A marketing campaign promoting water conservation could soon become a reality in Pahrump, as officials are ramping up efforts to encourage sensible water use.

With the fourth draft of the groundwater management plan for Basin 162 underway, members of the Basin 162 Groundwater Management Plan Advisory Committee last week discussed the possibility of implementing a marketing campaign that would help to educate residents on water conservation and consumption.

“During the staff meeting, one of the comments and suggestions was to discuss marketing, water conservation and water education,” committee Chair Gregory Hafen said. “I don’t know if it’s something the committee is interested in (or) not interested in, but I thought it was an interesting conversation topic to bring up and see if it’s something that the committee would like to see done. A marketing firm could provide us with the most cost-effective way of going about it which may be a good idea, (or) may not be a good idea.”

The idea is in its preliminary stage, however if implemented, it would be part of the aggressive water education included in the plan. Some of the other education components outlined in the third draft of the document include education in schools, information brochures, articles in newspapers, local radio and TV spots and water bottles with commandments of water use.

“The GWMPC recommends that in order to inform residents of Basin 162 about current water issues, to promote conservation, and raise the general awareness level; water education must be a top priority,” Hafen said in an email.

The education section would most likely be funded through the Nye County Water District or the county, he added.

Officials have been working on the groundwater management plan for Basin 162 since early 2014, and held over 20 public meetings to give the public an opportunity to provide feedback and input into the process, said committee staff member Oz Wichman.

After officials revisit semantics, the fourth draft of the plan will be ready at the end of September, Wichman said. The document then will be discussed at a joint workshop between the Nye County Water District Governing Board and the Basin 162 Groundwater Management Plan Advisory Committee. If later approved by the Nye County Water District and Nye County Commissioners, the plan will go to State Engineer Jason King, Wichman added.

“The concept of hiring a marketing firm to assist with education and public outreach is being considered,” he said.

Committee member Wendy Barnett said she would also support the idea.

“I think that if we want to have an aggressive water education plan that promotes conservation ethics and creates community pride in the responsible management of water resources, that we have to market it,” Barnett said. “And so, I’m not a marketing expert, I would have to hire that out, and I see it being valuable in creating that community pride that we are looking for. Be able to get everybody to participate in lowering the productive usage.”

Hafen said the committee will determine how a marketing campaign fits into the education section of the groundwater management plan for Basin 162 and bring back a proposal at the next meeting.

In neighboring Clark County, the Southern Nevada Water Authority launched its latest “Stay Water Smart” campaign this week, where they have been imposing water restriction since 2003.

Don't miss the big stories. Like us on Facebook.
THE LATEST
Attorneys general oppose limits on foreign students

Nevada Attorney General Aaron Ford announced Tuesday he joined 22 state attorneys general in opposing efforts by the Trump administration to severely restrict the amount of time international students are allowed to stay in the United States.

Last Bottle House resident passes

Evan Thompson III, the last person to have actually lived in the Tom Kelly Bottle House in Rhyolite, passed away Oct. 2 at the age of 83. Most of the information in this article comes from an interview I conducted with him some five years ago.

Deal brings vision plans to Nevada Health Link

The Silver State Health Insurance Exchange on Wednesday announced a partnership with VSP Individual Vision Plans, an offering of VSP Vision Care, the only national not-for-profit vision benefits company.

Health district offers tips for a safe Halloween

Traditional Halloween activities can be unsafe during a pandemic, and the Southern Nevada Health District is issuing tips to help plan for a safer and healthier Halloween.

Cattlemen seeking teacher of the year nominations

The Nevada Cattlemen’s Association has started their annual quest for teacher of the year candidates and are asking for help in soliciting nominations from school principals and fellow teachers. The deadline for submitting nominations is Nov. 1.

NNSS biologists in running for major national award

A submission by NNSS biologists Derek Hall and Jeanette Perry titled “Burrowing Owl and Winter Raptor Monitoring on the Nevada National Security Site” has been named one of three finalists for the Council for the Conservation of Migratory Birds’ Presidential Awards.

Report finds more than 1% delinquent on mortgages

Amid record-breaking unemployment numbers resulting from COVID-19, millions of Americans are struggling to make their mortgage payments. In response to the crisis, the CARES Act invoked a moratorium on home foreclosures for all federally backed mortgages that extends until the end of the year.

State releases ‘playbook’ for COVID vaccinations

Gov. Steve Sisolak on Monday joined experts from the Nevada Department of Health &Human Services to provide an update on Nevada’s COVID-19 Vaccination Program Playbook for Statewide Operations, which was put together by the Nevada Division of Public and Behavioral Health and submitted Oct. 16 to the Centers for Disease Control and Prevention.

Western states will review safety of potential vaccines

Nevada, Washington and Oregon have joined California’s COVID-19 Scientific Safety Review Workgroup, which will independently review the safety and efficacy of any vaccine approved by the FDA for distribution. Last week, California Gov. Gavin Newsom announced the panel made up of nationally acclaimed scientists with expertise in immunization and public health.