weather icon Partly Cloudy

Rural Nevada seen as a growing international tourist draw

Beatty appeals to international visitors because it’s close to the Rhyolite ghost town — an appealing side trip for those making the journey, according to state tourism officials.

“It’s funny, there’s more French than English spoken in Beatty at some times of the year because that’s the best way to access Death Valley National Park,” said Larry Friedman, an executive with the Nevada Tourism Commission, on Tuesday.

The comment came while discussing the state’s new Global Tourism Summit — the event replacing the annual Governor’s Conference on Tourism — to be held Nov. 16-17 in Southern Nevada.

The commission agreed last month to change the format of the largest statewide tourism event to capitalize on the emphasis marketers have taken to attract international visitors to the state.

Friedman, the commission’s director of international sales and its point man for rural tourism marketing, announced the summit’s dates at a meeting of the Destination Services Association, a group of Southern Nevada tourism-based businesses.

He said Germans have adopted a following for U.S. Highway 50 across the Nevada, the so-called “loneliest road in America.”

Friedman said foreign visitors are big on finding the “est” in their travels — the loneliest, the lowest and the oldest. Highway 50 is the loneliest road; the bristlecone pines of Great Basin National Park are believed to be the oldest living things; and Death Valley is home to the lowest point in the United States.

Rural Nevada capitalizes on parks to support the tourism businesses far from the Strip. Friedman said a Nevada tourism brochure featuring a picture of a geologic feature at Valley of Fire State Park that had been sent to Germany resulted in a large number of German tourists requesting information on how to get there.

“Sometimes, you take your backyard for granted,” Friedman said of the possibility that rural Nevada is more popular with foreign visitors than with state residents.

“We get so busy with our everyday lives that we can’t find time to see things that are so close by,” he said.

The Global Tourism Summit will feature educational sessions on marketing to foreign travelers and will include a marketplace for buyers to speak directly with Nevada representatives based in key international markets.

The state and the Las Vegas Convention and Visitors Authority have representatives in several countries, including Canada, Mexico, China, South Korea, Great Britain, France, Brazil and Australia.

The state is embarking on an effort to expand its marketing presence in India. Friedman said the reason for targeting India — a country with no direct flights to Las Vegas — is that California is home to 600,000 people of Indian descent.

The state believes that Indians traveling to California to visit their families may be persuaded to make a trip to Nevada to see its attractions.

Don't miss the big stories. Like us on Facebook.
Lake Powell drops to lowest level in reservoir’s history

“This is a benchmark moment,” Kyle Roerink, executive director of the Great Basin Water Network, said Sunday. “And it’s not going to be the last one this summer.”

Buffalo Soldiers Day in Nevada celebrated for 3rd year

Nevada’s third Buffalo Soldiers Day was celebrated Saturday to honor the country’s all-Black military units.

Face mask backers urge Board of Regents to make them mandatory for all

Proponents of face masks on college campuses this fall on Friday urged the Nevada Board of Regents to go beyond a mandate for employees OK’d by the Clark County Commission.

Adam Sullivan confirmed as Nevada State Engineer

After serving as “acting” Nevada state engineer and administrator of the Nevada Division of Water Resources (NDWR) for the past seven months, Adam Sullivan has now been confirmed in those positions, with his official appointment reported in a press release issued Tuesday, July 20.

Pahrump Back to School Fair set for July 31

It is once again that time of year when parents and students must turn their thoughts to the coming school term and begin preparing for another nine months of academic endeavors. With the 2021-2022 school year set to begin on Tuesday, August 10 in Nye County, in an effort to help ensure that area families are ready to send their children back to the classroom, be it virtual or in person, the NyE Communities Coalition is now gearing up for its annual Back to School Fair.

Nye County opposing NASA land proposal

In Nevada, mining is a major industry, bringing in millions of dollars in taxes every year and employing thousands of workers in high-paying positions that help support the local economy but much of the mining operations in the Silver State rely on access to federally controlled lands.

Pahrump Lions take audiences on emotional journey with “Love Letters”

It was an emotional roller-coaster ride of a weekend for audiences at Sanders Family Winery, who were treated to two nights of theatrical entertainment from the Pahrump Valley Lions Club with the A.R. Gurney play “Love Letters”.

Suspect arrested after armed standoff

At least three Nye County Sheriff’s Office deputies are recovering from minor injuries after a tense standoff with an armed suspect.

Conversations with Nevada AG Ford continues

Some of the country’s most vulnerable populations are children and the elderly and it is just these populations that will be the subject of the next segment in a series of public outreach sessions from the Nevada Attorney General’s Office, which will continue its Conversations with AG Ford initiative this coming Wednesday.