90°F
weather icon Clear

Father’s Day spending projections top $15B

Father’s Day spending is expected to total a near-record $15.3 billion this year, according to a study released today by the National Retail Federation and Prosper Insights &Analytics.

A total of 77 percent of Americans will celebrate Father’s Day and spend an average of $133 per person, the National Retail Federation said in its announcement.

Father’s Day is Sunday, June 17.

“We are pleased to see consumer confidence continue to rise, leading to another near-record holiday spend on Father’s Day,” National Retail Federation President and CEO Matthew Shay said. “Leading into the second half of the year, Americans are looking forward to treating their dads and retailers will be prepared to offer a variety of gift options that will create new memories on this special day.”

The expected spending would be second only to last year’s $15.5 billion, the highest in the 15-year history of the survey at an average $135 per person. Individuals between 25 and 34 years old will be the biggest spenders this year at an average $188 per person.

Inside the numbers

According to the survey, consumers plan to spend $2.2 billion on clothing (purchased by 43 percent of shoppers), $2.1 billion on gift cards (42 percent) and $1.8 billion on consumer electronics (20 percent).

In addition, $878 million will be spent on home improvement supplies (16 percent), $862 million on personal care products (19 percent), $844 million on greeting cards (63 percent) and $830 million on tools or appliances (16 percent). Another $798 million will be spent on sporting goods or leisure items (16 percent), $686 million on automotive accessories (16 percent) and $628 million on books or music (22 percent).

The survey found 47 percent of consumers plan to give a “special outing” gift, such as a concert, sporting event or dinner. This category represents the largest share of spending at $3.2 billion.

“Special outing gifts have steadily grown in popularity for Father’s Day since their lowest point in 2009,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “These consumers, especially those between 18 and 24 years old, want to offer something to their dads that is unique, thoughtful and allows for quality time on dad’s special day.”

To find that special gift, 39 percent of those celebrating the holiday will head to a department store, 34 percent will shop online, 25 percent will visit a discount store and 24 percent will visit a specialty store. Nearly half of smartphone users plan to use their device to help make purchasing decisions while shopping this Father’s Day.

More than half of those surveyed plan to buy for their fathers or stepfathers (53 percent) followed by husbands (27 percent) and sons (10 percent).

The survey of 7,681 consumers was conducted May 3-10 and has a margin of error of plus or minus 1.1 percentage points.

Don't miss the big stories. Like us on Facebook.
THE LATEST
 
See those lights in the sky? More could be coming.

Sky watchers got their fill of objects in the sky after the launch of dozens of communications satellites Tuesday.

Biden plan could mean 83K jobs in Silver State, researcher says

More than 80,000 child care and prekindergarten jobs could be created in Nevada if President Joe Biden’s $1.8 trillion American Families Plan comes to fruition, new research shows.

Citing current efforts, Rosen opposes ‘vaccine passports’

Sen. Jacky Rosen said Tuesday she does not support requiring vaccine passports for local events, pointing to continued COVID-19 mitigation efforts and improving vaccination rates.

Flags ordered half-staff in honor of law enforcement memorial ceremony

Nevada Gov. Steve Sisolak ordered U.S. and Nevada state flags to half-staff at the state capitol and state public buildings and grounds beginning Thursday until sunset in honor of the 2021 Nevada Law Enforcement Memorial Ceremony.

Several shots fired in local neighborhood

The sounds of gunfire and loud music led to the arrest of a Pahrump man on Sunday, May 2.

Live chat added to state vaccine website

The state Division of Public and Behavioral Health and Immunize Nevada have partnered to bring users of Nevada’s vaccine portal a live chat option.

Delays expected on US 95, near Highway 160

Motorists heading through the area of U.S. Highway 95, just south of Highway 160, should expect delays up to 30 minutes on Tuesday.

Balloon festival returns to Pahrump

Numerous families and individuals turned out for the four-day Pahrump Balloon Festival.

Marijuana grow site discovered in Death Valley

The discovery of a marijuana grow site in Death Valley National Park has led to the temporary closure of a remote, rarely visited section of the park.