weather icon Mostly Clear

Nevada back-to-school shoppers likely to set spending record

Nevada parents are expected to spend record amounts as students head into the new school year, according to a study from the Nevada Retail Association.

Back-to-school shoppers will spend $481.4 million on clothes, supplies, food and electronics this year, an all-time high for the state, the Nevada Retail Association said Thursday.

“Both brick-and-mortar and online retailers are stocked up and ready for the influx of back-to-school shoppers,” RAN senior vice president Bryan Wachter said. “We expect to see elevated spending levels, as much of the usual shopping activity was not necessary during last year’s virtual school setup. Students are also excited for the return of in-person sports and other extracurricular activities, which could lead to additional spending.”

The association expects Nevada’s K-12 students will spend $337.8 million for back-to-school shopping, up 8.9 percent from last year.

Electronics are expected to be the largest spending category, thanks to increased in-home and distance learning at $116.2 million. Parents and students are estimated to spend $99.6 million on clothing, $63.3 million on shoes and $54.5 million on school supplies.

RAN said college students — 120,000 are enrolled in public and private colleges in Nevada — are likely to spend about $143.6 million this year. Electronics are also expected to be the largest spending category for college students at $30.8 million, followed by dorm and apartment furnishings ($19.3 million), clothing and accessories ($18.7 million), and food ($14.5 million).

Related: 7 tips for saving money on back-to-school shopping

Back-to-school shoppers are continuing a shift toward e-commerce sales, the retail association’s study found.

About 48 percent of K-12 parents reported both department stores and online shopping as their most popular shopping destinations. College shoppers in Nevada plan to do most of their shopping online, with 43 percent of college shoppers visiting popular online retail sites for supplies and clothes, according to RAN. About a third of college students plan to shop at department stores.

This year, 39 percent of shoppers indicated that they would be starting their back-to-school shopping during Amazon’s Prime Day, Target’s Deal Day and Walmart’s Deals for Days. But a majority of K-12 shoppers have waited until the last minute. About 76 percent indicated they waited until late July to start their shopping.

National Retail Federation research director Katherine Cullen said a year-plus away from the classroom has students playing catch-up with their clothes and supplies needed for in-class learning, leading to higher household back-to-school spending.

“(With) children heading off to school, they may not have needed uniforms last year. They may be purchasing those items this year,” Cullen said. “They may need different types of clothing or more clothes than they have in the past and then items like shoes, backpacks (and) lunch boxes.”

Recent economic stimulus measures are also leading to increased spending, Cullen added.

“About half of back-to-school shoppers are planning to use stimulus money they received or money from the recent child tax credit,” Cullen said.

Nationally, a National Retail Federation survey showed K-12 students and parents would spend $37.1 billion, with average spending per household around $848.90, up from $789.49 last year. College students will spend an estimated $71 billion with average household spending at $1,200, up from last year’s estimated 8.4 percent from last year’s estimate of $1,059.

Don't miss the big stories. Like us on Facebook.
A heartwarming Winter Bed Build

The Nye County Chapter of Sleep in Heavenly Peace hosted its very first Winter Community Bed Build last month and group members were not disappointed by the results.

GridLiance proposes transmission line upgrades

GridLiance is planning some major upgrades for its local transmission system and while these could certainly help support solar expansion, company officials stressed that the two proposed projects are in no way dependent upon such development.

NCSO: Two-vehicle collision claims life of Pahrump child

A Pahrump family is mourning the death of a child killed in a two-vehicle collision early Friday evening, Feb. 23. The crash occurred at the intersection of Highway 160 and Homestead Road just after 8 p.m.

Valley aquifer could reach “critical management” levels by 2055

After many months of painstaking research and calculations, a date has been placed on when the Pahrump Valley’s sole-source aquifer could reach critical management, with officials pegging the timeline at somewhere between the year 2055 and 2060. However, it was emphasized that this is an estimation and with so many variables at play, there is a possibility it could change.

How an injured and abandoned dog in Pahrump overcame the odds

A stray dog that was homeless, hospitalized and facing euthanasia earlier this month is now on the mend thanks to several in the community who helped raise thousands for its life-saving care.

Kellogg Park set for $70k expansion — here are the plans

The town of Pahrump is poised to purchase a parcel adjoining the lands dedicated to Kellogg Park, with a $70,000 offer for the 4.39 acre lot at 3781 E. Santovito St.

Guns, drugs, cash recovered in search could be part of crime ring, sheriff says

Officials from the U.S. Homeland Security Investigations Unit are assisting the Nye County Sheriff’s Office in the arrest and investigation of a man allegedly found possessing a hoard of guns, drugs and cash, according to Sheriff Joe McGill.

No same-day registration for Nye’s next live tax sale

Nye County is coming up on its next delinquent property tax sale and there is going to be a big change to the process — for the first time, there will be no same-day registration available.