38°F
weather icon Light Rain

Pahrump Nugget 250 could generate $15M in economic impact, hotel rooms sold out

The Pahrump Nugget 250 off-road race is returning to the area this weekend after a nine-year hiatus and with it a large economic impact.

Town of Pahrump Tourism Director Arlette Ledbetter said that the 250-mile race, which features 150 racers, will generate millions of dollars for the race area, with the majority of that going to the town.

“This event is so welcome here, I don’t even have the words,” Ledbetter said. “Its economic impact for this event is around $15 million.”

With the racers, crew, family and spectators coming to town, the 418 hotel rooms in Pahrump are sold out.

The sellout is a welcome surprise for Holiday Inn Express General Manager Jenny Bahler, who said she found out about the race less than a few months ago.

“We are, we might have three rooms left,” Bahler said.

With the high occupancy rate expected, Bahler said that they raised the room rate accordingly.

“For us, whenever we have increased demand, we have the ability to increase the rate,” she said. “It’s been really good financially for the hotel to have them come and it’s been a really good experience so far for us.”

Ledbetter said that selling out all the hotel rooms in town is fairly rare, with events like the Balloon Fest, Fall Festival and the Grape Stomp among those few occasions.

Having something of this magnitude, in a time that’s usually a slow period is big, according to Ledbetter.

“It’s just so incredibly great to have an event like this in December,” she said. “The fact that it returned to Pahrump makes it even more fantastic.”

In an attempt to draw as many people here as possible for the race, the town promoted the event over the hump, in high-traffic-volume areas.

“We did take it to digital billboards in Las Vegas, which garner about 15 million impressions per month,” she said. “We have had them up for the last two weeks and will run them through the end of the race on Sunday.”

Golden Casino Group’s General Manager Jeremy Jenson said that they were approached about returning the race to Pahrump, and that the decision was a no-brainer.

“They reached out to us a year-and-a-half ago, and they wanted to bring the race back to the area and it was something we knew was previously in town,” Jenson said. “It’s something that we came to an agreement on, to sponsor the race.

“It’s something that we’re definitely excited about.”

Jenson said that a three-year agreement is in place which will keep the race in town until 2019. After that Jenson hopes to work an agreement out to keep it here even further.

“So we’ll see how it goes and hopefully we can bring it back for another 10 years,” he said.

“It should be a home run.” he said. “Again, everything is sold out, and with the number of $10 to $15 million, it’s going to be pretty significant.”

After it’s all over, the monetary benefit created for the town will be like getting a holiday gift for Pahrump, according to Ledbetter.

“Economically, it’s Christmas,” she said.

Contact reporter Mick Akers at makers@pvtimes.com. Follow @mickakers on Twitter.

Schedule of Events:

Friday, 9:30 a.m. to 5 p.m., drivers’ registration, Pahrump Nugget Banquet Hall; 9:30 a.m. to 5:30 p.m., car and truckcontingency and technical inspection, Nugget front parking lot; 11 a.m. to 3 p.m., Pahrump Nugget barbecue and beergarden, parking lot; MANDATORY DRIVERS MEETING, 5:30 p.m., Pahrump Nugget Banquet Hall, random 25 vehiclenumbers called (be on time!!)

Saturday, (times subject to change) 6:15 a.m., car/truck/UTV staging, Pahrump Nugget/Holiday Inn/Gold Town parkingareas; 7:15 a.m., police escort to the start line; 8 a.m., first professional car/truck/UTV starts; noon to 7 p.m., PahrumpNugget barbecue and beer garden, finish line; 6 p.m., Azunia Tequila After-Race Party, Pahrump Nugget Sports Book Bar.

Sunday, 8 a.m., continental breakfast, sponsored by the Pahrump Nugget; 9 a.m., awards presentation.

Don't miss the big stories. Like us on Facebook.
THE LATEST
Nevada Donor Network marks successful 2020

Nevada Donor Network announced that, despite the COVID-19 pandemic, it coordinated 200 organ donors, 892 tissue donors and 854 cornea donors in 2020. On the other end, NDN aided 504 organ transplant recipients, thousands of tissue recipients and 1,314 cornea recipients during 2020.

California lifts stay-at-home order, Inyo still in purple tier

The California Department of Public Health announced Monday that the California Stay at Home Order has been lifted. Inyo County will remain in the Purple Tier of the state’s Blueprint for a Safer Economy, indicating that the risk level in the county is widespread.

First case of COVID-19 variant detected in state

Monday was the first day with fewer than 1,000 new COVID-19 cases in Nevada since early November, COVID-19 Response Director Caleb Cage said Monday at a daily briefing on the pandemic.

Weather offers good time to conduct fire operations

Taking advantage of statewide moisture in the forecast, the Humboldt-Toiyabe National Forest will be conducting prescribed fire operations across several portions of the forest this week as part of the forest’s hazardous fuels reduction effort and active forest management program.

Division of Forestry grants can help restore ecosystems

The Nevada Division of Forestry announced Jan. 20 that it is seeking pre-proposals for three competitive grant programs: Landscape Scale Restoration, Western State Fire Manager’s-Wildland Urban Interface and Hazardous Fuel-Community Protection.

Pfizer CEO: 200 million vaccine doses to be early

Pfizer Inc. will be able to supply the U.S. with 200 million COVID-19 vaccine doses by the end of May, two months sooner than previously expected, according to its top executive.

Goodwill receives largest donation in its history

Goodwill of Southern Nevada is proud to announce a significant and historic donation from MacKenzie Scott to Goodwill Industries International, as well as to 46 out of 156 independent territories, totaling approximately $500 million.