69°F
weather icon Clear

Pahrump launching new tourism publication, Highway 160 Magazine

The town of Pahrump is preparing to publish its first-ever tourism magazine and Pahrump Tourism Director Arlette Ledbetter is more than a little enthusiastic about the new product, telling the Pahrump Valley Times that “Highway 160 Magazine – Pahrump, Your Basecamp to Adventure” will be a valuable publication for both tourists and locals alike.

“It’s a result of the tourism department’s efforts over the years,” Ledbetter said during a May 4 interview. “We decided we need a visitors’ guide to serve the area and what better place to do that than here, in the tourism office? So we created the magazine concept with the idea that we would feature, as a basecamp to adventure, all of the surrounding area amenities too. Of course first and foremost, it is about Pahrump and the lodging and attractions here, but we also expand into the outer areas, like Death Valley, and give that some promotion as well.”

Ledbetter said the new magazine is one result of the COVID-19 pandemic, which prompted the need for diversification in tourism departments all around the state.

“I don’t think it’s any secret that throughout the pandemic, everybody realized their strengths and weaknesses and it was no different for tourism. The state of Nevada, right down to every little community in the state, realized how vulnerable we are being funded by tourism room tax. That’s a huge part of the state’s economy,” Ledbetter said. “So we were tasked with trying to diversify to create other opportunities for revenues and local tourism.”

Highway 160 Magazine, which is likely to replace the town’s current trifold brochures, will feature all sorts of information on the area. Ledbetter said promoting the town as a whole has always been the main focus for the tourism department and the publication is set to include information about available lodging, day trips, local restaurants, events, wineries, microbreweries, distilleries and churches, and even details about area medical care options, service organizations and more.

“What sells Pahrump are the unique aspects of it: the wide-open spaces, the great outdoors, the proximity to so many fantastic spots, which is something that RVers love in particular. There are so many exciting things to do around here,” Ledbetter enthused. “This will be our tourism tool. We’ll be taking it with us when we go to trade and travel shows and our other activities, we’ll have it distributed throughout both Nevada and California and we are hoping to increase that distribution over the years.”

The 2022 edition of Highway 160 Magazine is planned for a circulation of over 20,000 copies. The magazine will be published yearly, with this first edition slated to come out in June and every following edition to be published in January.

“The endeavor to get the magazine launched has been interesting, because it’s a first for the tourism office,” Ledbetter detailed.

She said the town, as a government agency, was required to obtain multiple quotes for its new project but in the end, Ledbetter decided partnering with Pahrump Life Magazine would be the best option for the town. “We’ve got a three-year contract with Pahrump Life and after that, we should be up and running and tourism should be able to handle it in-house,” she said, noting, “There is still ad space available in the magazine, but it is limited. The deadline for ads is May 26 and advertisers for the 2022 edition will have their 2022 rate locked in for next year as well.”

For more information visit the Pahrump Tourism Office at 400 N. Highway 160 or call 775-253-1697.

To advertise in Highway 160 Magazine call 775-727-3665 or email Ron@Pahrump.email

Contact reporter Robin Hebrock at rhebrock@pvtimes.com

Don't miss the big stories. Like us on Facebook.
THE LATEST
Man dies following crash on US 95

A Nevada man has died following a vehicle crash along Highway 95 in Nye County just south of mile marker 93.

Pahrump chows down at 10th Annual Chili Cook Off -PHOTOS

The International Chili Society and Silver State Chili Cook-Off returned to Petrack Park this past weekend, bringing chili aficionados from all over the country for two days of delicious competition.

Beatty officials endorse Assembly bills for rural health care, public lands

“Some rural communities have little or no health care options locally,” the letter from Beatty leaders says in part. “Outreach programs may be their only source of preventative health care and treatment. This makes outreach programs and the volunteers who graciously donate their time critical to the health and well-being of the communities they serve…”

Missing Texas woman found safe in Death Valley

DEATH VALLEY, Calif. – Park rangers were dispatched to Badwater Basin in Death Valley National Park around 2:30 a.m. on March 24 to look for a woman reported missing by her companions. The woman returned around 8:20 a.m. after hiking to a road and hitchhiking.

TOWN HALL: Assemblyman Hafen talks voter ID bill, solar energy, parking perks for veterans

Nevada Assemblyman Greg Hafen II (R-Pahrump) hosted his first Live Town Hall of the 2023 Legislative Session last month, discussing a wide variety of topics with his constituents, including solar farms, his proposed voter ID requirement, a veterans’ bill he is sponsoring and more.

Dishwasher saves choking diner at Pahrump Senior Center

Adrienne Fors says she was eating pork and rice when she literally bit off more than she could chew. “When I tried to swallow, it went down my throat and then then it got caught with the curve of my throat. Thank goodness Troy was there to do the Heimlich on me.”

Ruling: Former Nye County commissioner benefited from his vote to increase pandemic-relief funds

The Nevada State Ethics Commissions found earlier this week that former Nye County Commissioner Leo Blundo had failed to disclose his financial interests ahead of a vote to increase pandemic-relief funds to local small business owners. He benefited about $35,000 from the deal, according to the finding of a state ethics panel.